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Find out what your website is costing you
Speed on a phone. Whether a customer can actually reach you. What Google and the AI assistants see when they look.
- On-Page SEO
- AI Search
- Links
- Usability
- Performance
- Opening your homepage
- Reading titles, headings and content
- Checking robots.txt and your sitemap
- Looking up your server and domain
- Measuring speed on a phone
Speed is the slow one. Google measures it on a simulated phone and that takes up to forty seconds.
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What this actually checks
Fifty two checks across five sections, each one weighted by how much it really costs you. A missing page title matters more than a missing favicon, and the score says so.
On-Page SEO
Your title and description, headings, how much is written on the page, image descriptions, and whether anything is quietly telling Google not to list you. This is the section most local sites lose points in.
AI Search
Whether ChatGPT, Perplexity and Google's AI answers are allowed to read your site, and whether your business details are written in a format they can quote. New, and most sites have never looked at it.
Links
How your pages link to each other, whether your addresses are readable, whether you have a sitemap and a robots.txt, how many pages Google can find, and whether your social profiles are connected.
Usability
Whether the site works on a phone, whether a customer can actually reach you, whether tapping your phone number dials it, and how your links look when someone shares them.
Performance
Load speed measured on a simulated phone by Google, how much the page jumps around while it loads, your server response time, compression, HTTPS and security headers.
We only read your homepage, and only what a visitor's browser would see. Nothing is changed. Checks we could not measure are left out of your score rather than counted against you.